The WHALE TAIL License Plate sponsored by the California Coastal Commission gives drivers a way to help protect and restore the priceless resources of California's coast and ocean. Proceeds from the plate support the annual Coastal Cleanup Day which each fall turns out thousands of volunteers to clean our beaches and waterways. The plate also supports the year 'round Adopt-A-Beach program, the WHALE TAIL Grants program (which supports marine education at the local level), our free resources for educators and the Coastal Conservancy's beach access and habitat restoration programs.
A portion of the first year's fee goes to the DMV for administrative fees (about $15); the remainder of the first year fee and 100% of the renewal fees go to support coastal environmental education, beach cleanups, restoration projects, and other projects to preserve and enhance environmental resources. The renewal fee is $40 annually for the sequential license plates, and $78 annually for the personalized plates.
