Monday, August 22, 2011

Employee Interview - Theresa Judd - Level 1 Technician

Date: August 23, 2011
Employee Interview-Theresa Judd
Job Title: Level 1 Technician at East Bay BMW



Tell us how long have you been a technician at East Bay BMW and what did you do before joining East Bay BMW?
8 years as a technician! I went to sequoia and through the BMW STEP program on the Fremont campus and now I am a Level 1 Technician. Before I became a full time technician, I was a hair stylist and still am. I received my cosmetology license when I was 17 and still style hair on the side.

Tell us a little bit more about the master tech program, how many levels are there and how does the process work?
There’s master tech and then level 1-3. Three being the very basic. To become a master tech you have to have 4 years, and be up-to-date on all your classes. It’s a 3 day demanding course and testing process.

When did you first discover you have a love for cars? Do you like cars and that culture?
Oh yea, I love cars. I have all brothers and my dad was a mechanic for 20 something years so I was always around them.

What’s your dream car?
It has to be the e39 M5. It’s fantastic in my opinion. It’s a sedan, it can go really fast, it’s got a 6 speed manual, not some funky semi-auto transmission. I love the BMW M5.


You’re the only female technician out of 30, what’s it like “hanging with the fellas” on a daily basis?
(laughs) They’re a bunch of really good group of professional guys to work with.

What’s your favorite BMW tech feature?
The new Active Cruise Control. You can follow someone and it’ll detect the distance between you and the car in front of you and apply the brakes/accelerate. It's pretty neat.

Have you been to any autocross/track events?
I haven’t personally done it myself but I’ve been a spectator. I love it, I’ve been up to sears point (Infineon Raceway) a few times to see the drag races. They also have dirt bike events up there as well that I love to see, I was actually originally going to become a bike technician.

Do you have a dirt bike yourself?
No, just my Jeep for now. Maybe a future play toy for me!

Any crazy/funny BMW shop stories that you can share with us?
I’ve been in the trunk of a car trying to listen for a squeak/rattle. We had one guy driving the car, another in the backseat with the door open and then me in the trunk. We had to pinpoint this squeaking and it turned out to be a wheel bearing.

What do you like to do in your spare time?
I box (traditional western boxing) every night at a local gym. I participate in classes and then spar afterwards. Watch out guys!

What do you feel are the dealerships strengths? What do we do that makes us a 9-time center of excellence award winner?
We are always working together as a team and we’ll go to any lengths to figure out the problem and get it fixed or make it right for our Clients. I think that’s a big thing—the commitment to always offering “excellent” customer service.

What do you feel makes the BMW brand exciting/appealing?
BMW isn’t afraid to start with high-tech cutting edge technology. It proves to be a little bit troublesome at times when trying to fix a problem, however BMW always begins with new technology and it seems other manufacturers follow BMW.

If you could help design a future BMW model what would it be and what features would it have, what would be the specs?
Oh it would definitely have a motorsports engine and I don’t think I’d make it twin turbo, I like the naturally aspirated engines; and of course a manual transmission!



Thursday, August 11, 2011

East Bay BMW service clinic and BBQ | 8.13.11

Join us for a Service Clinic and complimentary BBQ luncheon at East Bay BMW.

Ever wondered how to pair your bluetooth phone/headset to your BMW? Have any questions on how to work the navigation system or any other controls in your BMW? Come to East Bay BMW's Service Clinic to get all your questions answered. We will also have technicians available for anyone who wants an inspection.

Date: Saturday, August 13th
Time: 12-3 p.m.
Location: East Bay BMW
RSVP: 925-251-7061 or click "attending" on East Bay BMW's facebook event page

Attend our Service Clinic and receive a special service discount

Monday, August 8, 2011

Employee Interviews - Issac Brock- BMW Master Technician


Meet Issac, an East Bay BMW technician.
Issac has been working at East Bay BMW for 3 years and is a level 1 master technician!

Have you always lived around the Bay Area? Where did you grow up/where are from?
I was born and raised on the East Coast –New Jersey to be exact (New Jersey is where BMW NA is headquartered). I moved over to the Bay Area in 1995.

What is your education? Where did you learn the tricks of your trade?
I went to Jr. College in Columbia and then continued my education through the BMW STEP program in New Jersey. The BMW STEP program is a one year course where you learn everything BMW technical and mechanical.

When did you first discover your love for cars?
My true love is for dirt and BMX bikes, but I like cars too. I race dirt bikes in my free time.

What is your favorite BMW?
The classic1958 BMW 507. It’s almost like the predecessor to the Z8. Elvis actually had one—now that is cool!



Elvis knew how to arrive in style! What do you think makes the BMW brand so special compared to others?
The amount of thought and engineering that goes into the BMW is amazing. As a driver you can tell that BMW is passionate about making a premium driving machine.

Do you own a BMW?
Of course! I have an e39 BMW 528i sedan which is my favorite bodystyle. My fiancĂ© drives it mostly. I love that car, it’s bulletproof.

Speaking of fiancĂ©, I heard you’re getting married soon, how’s the planning been going in preparation for the big day?
Easy! (chuckles) the wedding’s going to be really small and intimate, we’re not trying to overcomplicate things.

What has been the most rewarding aspect of your job?
The paycheck! Just kidding. I love the working environment and culture that is at East Bay BMW. All my technician co-workers are easy going and the overall culture at the dealership is that of family. There’s definitely a strong camaraderie going on.

You were recently featured in East Bay BMW Channel KTVU 2 commercials that I’m sure many people have seen. What was it like being on set and on camera?
It was fun! The very next day I got recognized by a customer. They were like “Hey! I saw you on TV!” that made me smile. Plus my friends and family have seen it; I’m a star now, haha
http://www.youtube.com/watch?v=qhRDzDAVKDk

What kind of features would you like to see in future BMW models?
I think it would be cool to have even further integration with a home computer. Like if I wanted to look up an email or fetch a file.

What do you think makes East Bay BMW a 9-time center of excellence center?
It really reflects how hard working we are. We’re dedicated to the client, we always put them first and it shows. East Bay BMW is the only dealership in Northern California to win this prestigious award 9-times!

Friday, August 5, 2011

Employee Interviews - Scott Hunter - MINI Service Advisor

Get to know who's behind your MINI! East Bay MINI will be posting employee interviews each month. Perhaps you'll find out something interesting/funny about your favorite MINI employee!

Scott Hunter - MINI Service Advisor


How long have you been working with East Bay MINI?
11 years ago this month! I began as a technician at BMW and moved over to MINI in 2002.

Where did you grow up/where are you from?
I grew up locally in Concord and currently reside in Walnut Creek

Where did you go to school to learn your tricks of the trade?
I am proud to say that I began this career as a self taught technician and since being employed at East Bay BMW and MINI I have reached Master Technician status (highest level training possible)

Tell us more about your pet rabbit “Chili”
Chili is a 4 lb Netherlands Dwarf rabbit that I have owned for 5 years. She attends every rally with me and my MINI, including a 3500 mile MINI Takes The States trip to Colorado. We have a special carrier for her, or she just “chills” on the floorboard, that’s why her name’s Chili!



How has the transition been from being the MINI Shop Foreman to working as a MINI Service Advisor?
There’s been a slight learning curve, as with anything. As a tech I would always have everything planned out, I’d have a routine and I’d be 3 steps ahead in my mind. Now it’s just a matter of applying that to my job as a Service Advisor.

What has been the most rewarding aspect of your job?
Talking and interacting with the MINI Motorist daily! Just the other day a customer called and left a message thanking me for all that I helped her with. Making people happy and satisfied is what being a Service Advisor is what it’s all about.

How many MINI rallies have you been on?
Over 20.

Share with us an interesting story from a rally.
One of the Rallies actually took us to the Boneville Salt Flats in Colorado. Chili was with us the whole way. Another adventurous Rally was to Iceland sponsored by East Bay MINI.

I’ve heard that you’re very active on the MINI forums. What makes the MINI brand camaraderie so strong?
I am the secretary of Nor Cal MINI’s. MINI enthusiasts are like their own tight nit group of motorists who understand that owning a MINI special and unique to them (aka you-ification by MINI USA). MINI Owners enjoy the car, have fun with personalizing their MINI, and know how to motor on the roads. The MINI brand is iconic, it has a history, it’s a different type of car. Motor in one and you will see!

Do you own a MINI?
Of course! Between my girlfriend and myself we have owned 5.

Favorite MINI accessory?
I like the new MINI Connect feature. You can get it with or without the Navigation so it’s nice to have the screen there with all the cool info if you don’t want to pay the extra for Nav.

Check out the new look of Hendrickcars.com



At the start of the month, the newly redesigned Hendrickcars.com site was launched. The website is now more user friendly with easier navigation, more pictures, videos and CARFAX reports. There are also new integration features with black book online and hendrickperformance.com The new site is the product of over a year's worth of work!

We've also enhanced your search tools; when you now search for cars, thumbnails and descriptions will show on the results.

Visit the website today and let us know what you think!

Check out East Bay BMW's pre-owned inventory on Hendrickcars.com

Thursday, August 4, 2011

Hendrick Automotive Group to help fund middle school sports

Teenagers and parents in the Charlotte-Mecklenburg area received great news today thanks to Mr. Hendrick. Charlotte-Mecklenburg Schools (CMS) announced a $250,000 sponsorship from Hendrick Automotive Group and Hendrickcars.com to support middle school sports.

Due to budget shortfalls, CMS drastically cut the middle school sports program. The contribution, along with a gift from an unidentified source, provides enough funding for the school system to provide a full slate of 13 sports at the district’s 32 middle schools for the upcoming school year!


View East Bay BMW's entire pre-owned lineup on Hendrickcars.com

You can read the entire press release here: