BMW of North America, LLC Announces Best Dealerships for 2010 “2010 Center of Excellence” focuses on customer satisfaction, outstanding brand representation, and operational excellence.
Woodcliff Lake, NJ – March 12, 2010… BMW of North America, LLC announced the names of its top performing dealerships in the U.S. This year, 24 out of 338 BMW dealers nationwide were awarded the “2010 Center of Excellence” (COE). The Centers were selected based on the criteria of customer satisfaction, outstanding brand representation, operational excellence and profitability.
East Bay BMW of Pleasanton, California was one of the dealerships awarded the “2010 Center of Excellence,” marking the 8th year that the Center has received the honor. East Bay BMW’s ability to demonstrate that BMW performance goes beyond the road has helped build its reputation as one of the top‐performing dealerships in the country. “All BMW dealerships offer a premium experience to our customers, but the 24 Center of Excellence winners excelled in the way they take care of their customers and represent the BMW brand,” said Peter Miles, Executive Vice President of Operations, BMW of North America, LLC. “It’s a highly coveted award and our top dealers worked hard all year to achieve this high honor –we congratulate them.”
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls‐Royce
Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United
States has grown to include marketing, sales, and financial service organizations for the
BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls‐Royce
brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a
technology office in Silicon Valley and various other operations throughout the country.
BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity
Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented
in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity
Vehicle centers, 143 BMW motorcycle retailers, 91 MINI passenger car dealers, and 31
Rolls‐Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales
headquarters for North America, is located in Woodcliff Lake, New Jersey.
BMW performance goes far beyond the road. It begins the moment a customer steps foot into the center and resonates throughout the entire ownership experience. East Bay BMW has earned the 2010 Center of Excellence Award for proving their sales leadership while achieving the highest level of customer satisfaction of all BMW Centers.
